Article marketing can be an extremely powerful tool for internet marketers. If you haven't started using articles as a means of getting traffic, I would definitely recommend doing so. However, if you plan on learning, you should make sure you avoid these common mistakes.
1. Articles Too Long.
Many inexperienced article marketers make one error, writing articles way too long! No one wants to read 3000 words of gibberish and then click on the link to go to your website and read more. If your articles are short an sweet, the reader will get the point, but still be up for checking your website out as well.
A good length for an article is about 500-600 words. It's not too short, or too long, and you can include all the necessary information. If you can cover your subject in fewer words, than that's even better, but most websites have a word minimum you have to reach.
2. Poor Author Bio Link
The whole functionality of article marketing relies on the Bio Box, which you include your link in. If you want people to click through to your website, you need to write something to captivate your audience. Don't simply write, "Check out my website here," include some information about what your sight will include, and how it will benefit the reader. For example, "Check out my awesome guitar tab website. If you keep using these you'll be beltin' out Clapton solos in no time!" This link would get a much high CTR than the first one.
3. Articles Not Searched Enough
Ideally, you'd like your article to get searched around 30 times a day. Those article keywords are rare, but that is the standard you should try to go by. It is not essential, but if you are affiliate marketing or simply promoting your website, you will see more traffic way faster.
Don't feel bad if you can't find highly searched keywords in your niche, just write more articles that get searched less. You will eventually start seeing steady traffic flow come in.
Article Marketing is used by many as the foundation for their website marketing campaigns. If you are not utilizing this technique, you are losing tons of visitors. If you want to learn how to master this traffic building technique, and many others, check out Traffic Tactix for a free e-course on creating high-traffic websites.
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