Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

Just a glance through any local newspaper will reveal a wide variety of ads for varied types of business all vying for the same customers - and the vast majority doing a bad job of it! Reason being that most companies (of all sizes) and ad designers tend to use brand advertising to promote their products or services. The idea is to raise awareness of the company, present its features and hope that the consumer will remember them when it comes to making a purchase.

Though this may work for large companies or corporations, who make the products at our local supermarket or high street, it doesn't for small businesses whose potential customers are looking for someone who can solve their problem, whether its a blocked drain or a broken down car, and normally aren't prepared to wait.

Its common sense really. Just imagine if you had a serious electrical problem at your house. Would you ring the guy whose ad says '30 years experience, great service' or the one that says 'We're there within an hour and guarantee all work for a year' ?

Your ad must stand out from the crowd, offer your customer exactly what they want or more and make it appear almost stupid to choose anyone else before you.

You should first think about your potential customer - who they are, what they want, what they don't want and what they fear (e.g. dishonest tradesmen overcharging, timewasting etc.)

Then consider what you have to offer, how you can improve it to beat your competitors and how you can tailor it to meet your clients exact needs.

You should also choose your graphics carefully. Cheap clipart just looks unprofessional whilst a photo can be off putting if done incorrectly.

Once you have worked that out, your ad should ideally

1. catch the readers attention before all others on the page

2. offer them exactly what they are looking for and more

3. belay all their fears

4. prompt them to call you NOW!

Of course there are many other factors that will influence the effectiveness of your ad, such as size and placement, and this list is just a basic guide.

The location of your business and how far your customers are prepared to travel wil also have an effect e.g. if you are the only emergency plumber in town then youll probably get all the business even with a bad ad. People will travel further for a good lawyer than they would a beauty therapist (I imagine) so you should also consider the nature of your business, your location and your local competition when deciding how much to invest in an ad campaign.

This is just the tip of the iceberg more next time!

For your free, 7 part small business marketing strategies course by email simply visit http://www.webfixer.co.uk and sign up for the free newsletter. If your ads are not performing for you simply contact us and we'll rewrite them for you to give them that boost you so want. We can also optimize your website and make it work for you. Just visit http://www.webfixer.co.uk for the lowdown.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

As part of the Little Guy Network opportunity, you can take full advantage of products that have resell rights. What that means for you is that ultimately, you already have a way to drive traffic to your website right at your fingertips. When you incorporate an SEO strategy into those e-books and other resell products, your Internet marketing strategy will be primed to deliver the qualified prospects that you desire.

Most people wouldn't even attempt to write their own e-book much less their own article, so you can imagine that the resell products you have in your hands are a gold mine! Let's talk a little bit more about using SEO.

Driving traffic to your site using SEO techniques is great, but don't overdo it. Your keyword usage should look natural in your articles, blog posts and advertisements. Many people have a tendency to overuse keywords, thinking that the more these words show up, the better their chances of ranking higher on the search engines. One article says that 15 to 20 percent density is acceptable, but another report will tell you that only 1 to 4 percent is what is actually necessary. Just remember that the key is to have your keyword density look natural in your written web media.

Here's the real problem with overusing keywords. If your web page is over-stuffed with keywords, it will have a tendency to look unprofessional and "spammy" to your audience. This, by the way, will also get you penalized by Google be having your website removed from the search engine.

What should a good site look like? Here are some tips.

1. Don't overuse keywords in title tags and meta description tags. You don't have to stuff in as many keywords as possible to get good results. A few keywords used in your tags and descriptions will go a long way.

2. Tell your audience what you want them to do. If there are too many links or keywords all over the page, your audience might have a hard time figuring out what you want them to do.

3. Avoid misspellings. What professional do you know who would purposefully misspell? It not only looks unprofessional, it looks like you don't care enough about your business to ensure that these types of mistakes didn't happen.

4. Make your page easy to read. This means you'll need compelling titles and easy to read content in order to get them interested in reading what you have to say.

The Little Guy Network opportunity gives you the resources you need to become a success. Just know that a little education in SEO will help you to understand other types of Internet marketing available that can also enhance your marketing strategies. Lastly, your professional approach to employing your SEO strategy will bring you credibility and ensure that you develop a loyal audience.

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Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

That is an odd question. It is kind of like asking How much money is too much money? In a nutshell the answer is you can never write too many articles.

In the business of Article Marketing every article that you write means money. It would only make sense that the more articles you can create the more money you can make. The key to succeeding in Article Marketing is writing. You must write today, tomorrow and continue to write every day after that.

When you begin your article writing career it can seem a bit daunting, especially if you are someone who is not used to sitting at your computer for hours per day. I had been a jock in high school and never took any real creative writing or journalism related courses so the thought of having to write articles every day seems overwhelming. Once I decided that I was going to write every day I got used to it and it got easier. I am sure it will be the same for you.

To be one hundred percent honest, there is no such thing as too much when it comes to writing articles. The key to Article Marketing is writing. The more articles you write and get out there then the more traffic will be directed to your website. Of course more traffic is directly related to more profit.

How many articles are you writing per day now? If you want to driver traffic to your website and grow your business you need to write more. How many articles you are writing per day really does not matter. My point is, no matter how many you write, when you think you are done for the day, you should write more.

How much is too much? This isnt a question that you should be asking. The question that you should be asking is, How much money do I want to make? Articles equal traffic and we all know that traffic equal profit. If you are not generating the cash flow that you want or need then you are not spending enough time writing articles.

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There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When you are using article marketing for the purpose of driving traffic, you are instead going to submit a large number of original articles to a small number of article directories. Generally, you should submit each article to the top 5 or 6 article directories, based on the traffic level and pagerank of the article directories. This will allow you to gain maximum exposure to actual visitors, but will not create as many links into your web site.

This method relies on the pagerank and traffic of the article directories themselves to get traffic to your web site, rather than creating high search engine rankings for your own web site. One advantage to this method is that you do not have to wait for your web site to slowly climb from a pagerank of 0 to a pagerank of 6 or 7 to get traffic, you can simply get traffic from the article directories themselves.

The disadvantage to this method is that the bulk of your traffic will be dependent on the traffic of the article directories. If the article directories themselves were to go out of business, or the search engines were to delist or ban the article directories, then you would not be getting traffic whereas if you had built multiple inbound links and natural search engine traffic, you would not be impacted as strongly if a few of the article directories went out of business.

Once again, I am hesitant to answer the question, how many articles do I need to write? I think the question should be, how many articles can I write?. At the time of this writing, I have written over 1200 articles, and am actively writing and submitting more. At what point do I stop? I have every reason to believe that when I have 2400 articles I will have more traffic than I do now with 1200 articlesand of course, there will still be room to grow from there.

I can tell you this, if you have the attitude that you are just going to write a few articles and see what happens, you will be surely disappointed. A few articles will tell you nothing. You could get a few subscribers, or you could get hundreds of subscribers, but neither scenario will give you an idea of how well you will do long run in article marketing.

You see, with article marketing, each month you are adding articles to your store of online content. What this means is that each month there are more opportunities for people to find, read, and click through from your articles. To visualize this, imagine that you submit 100 articles per month for one year. Do you think you will get more traffic in the 12th month than in the first month, or the third month? Of course you will, because you will have more articles for people to read. You cannot simply think that you get so much traffic if you submit 100 articles this month because next month you will have all of this months articles online, plus the new ones you write and submit. And of course that continues to be cumulative through each month.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

That ten word ad could be a 300-500 word power-marketing tool that drives targeted traffic to your website with a sales pitch that not only grabs your readers attention but keeps them coming back for more... And more... And more. If you implement the process in just the right way, you may even get word of mouth referrals from your high-impact laser targeted ad copy articles.

1. Tell a story. Capture your audience with the creative writing you learned in high school Tell them a story about your product and how Cinderella succeeded in capturing the interest of her Prince Charming with your product.

2. Lead your audience to your website for more information. Leave off the ending of your tale and create the desire to know more by leaving a tag line that brings the reader to your website to get "the rest of the story".

3. Capture their interest before you admit you want to sell them something. Give them information that grabs their attention, sparks their curiosity, and drives them to your site, before you share the fact that you're selling merchandise or services they'll need.

4. Give them something of value in the article that brings them to your site, and welcome them with audacious guest rewards. When you give your reader incredible values, they come back often and bring friends because they want more. They'll buy from you, because you give them value.

5. Lead the reader with a question and while they're attempting to answer your question drive them to your website and share their solution with magnetically attractive product and service marketing that keeps them buying your "stuff".

Jan Verhoeff has been working with online marketing concepts successfully for more than a decade. Learn her secrets at http://janverhoeff.com Today!

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Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

While the internet offers your business a global presence, it also presents global competition. You must have a well-defined marketing plan. This includes knowing where you expect your prospects

to come from and how what strategies you will put into place to convert them into customers.

Strategies to drive traffic to your website can include pay-per-click campaigns, promotional articles, blogging, and many other techniques. Email newsletters, podcasts and on-line press releases are all done in the hopes of reaching your target market in a variety of ways. Choose the methods that suit your business the best and then maintain focus on which methods work best.

Part of a well thought out marketing plan is choosing a niche that you know you can fill the best. Many business owners start out believing they will eventually sort out where exactly their products or services fit later. You must have a clear idea before you begin of what very specific demographic you are serving.

Don't invest all your resources in one venture or at one point in time. Make sure you spread out your budget to include trying a reasonable number of strategies to start. This will allow you to focus on which are the most successful ones, continue to invest in them, and add new strategies later on.

Likewise, you will regret spending all your money up front on online marketing. When new trends develop you want to be able to participate and grow your business using them, as well. Be cautioned that not all the latest marketing ideas are worthy of your time or money.

Failing to take advantage of all the tracking services available means you are not maximizing the potential of the internet. A continuously growing marketing plan includes a regular assessment of how your internet traffic flows. Seeing the avenues that prospects and customers take to find your business may give you inspiration for another place to advertise.

Finally, be sure to hire the right people to help you carry out all these tasks in most professional way possible. Spend the time to locate a quality graphic designer, writer, or even an online business manager. The experience and skills of experts can make the difference between a successful launch and one that falls flat.

Write out a plan of action for your online business to solidify your objectives. Choose marketing strategies that complement one another and bring the traffic to your website.

Know exactly which demographic you are targeting. Examine server statistics and re-evaluate your marketing campaign on a regular basis. Finally, bring seasoned professionals on board to assist you in meeting these goals.

Gil Ortega is an internet strategist and lead generation expert. He is an author, speaker and consultant who can be found at http://www.LeadSchool.com where he shows companies how to create effective customer acquisition systems.

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

The hottest marketing technique today is blogging. Why? you may wonder. What does blogging have to do with list building?

Blogs are very search engine friendly because search engine spiders don't have to deal with java script or flash, or too many images, usually, and they don't get hung up on the crawl. And besides that, a blog is constantly updating with fresh content. That's what search engines love best.

So, what happens?

Your blog, which you've updated daily, winds up at the top of the search engines for a keyword you've used in every post you've made. That's great because what gets clicked when someone searches? Usually the first few links.

If you're one of those links, you'll have a ton of traffic just going to your blog, where you talk about your niche and send people to your list building squeeze page at the end of every post, right? You'll get all these people clicking to your blog, and if you set up your blog the right way, you're also collecting names for list building there, too.

Putting a list building opt-in box at the top of your squeeze page is enormous! You really should do that, if you can. It may not be possible with the managed blog sites, like Blogger, for instance, but you can surely do it, if you have a blog, like a WordPress blog, on your own server. It's pretty simple to do. You just get the list building form code from your autoresponder, and it plug it into the blog template.

This is probably hard for some of you, but if you don't know what you're doing with that kind of stuff, hire somebody to do it for you. It won't cost much to get a blog set-up and running, with your list building box at the top. Just don't let anything stop you from setting up your blog. It's a very good way to get list building traffic.

You may say, "I can't write. What would I put into a blog every day?"

Well... there are plenty of places to get content, too. You can go to the article directories---there are hundreds of them---and choose articles in your niche. Articles from free directories are all free to republish. Or, you can choose something in the news about your niche. Do a book review. Quote a couple of sentences from a magazine article and give your opinion on what was written. But content is all around you and most of it is free.

List building has many different facets, and what it all boils down to is getting people to come to your list building squeeze page and having them sign up for your list. Blogging is one great way to add people to your list, who like what you have to say. Set up a blog--anywhere, be it on your own server or at one of the services--and start blogging. Use keywords important to your niche, and watch your list grow!

Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Build a massive responsive list at MyFirstList.com.

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As a zero-cost, exposure-rich way to get your site noticed on the Internet, article marketing is hard to beat. After all, what other method lets you tell people about things that interest them, put your link into other large sites for free and virally spread the word about what an expert you are - for free?

The techniques are simple and well within reach. In fact, effective article marketing means keeping away from sophisticated literary styles. You are communicating with people who want good, clean information that's easy to digest and quick to read. It's as though you were explaining something to a friend. When you write your article, imagine that person to be in front of you and write your article so that they can immediately understand what you are talking about.

Although the techniques are simple, there are some basic rules to be observed. First of all you do need to write correctly. If you have doubts about your ability here, take heart. There are ways to get around this (notably, write short, simple sentences that have a good "flow") and tools to help as well. If you are using a text editor like Microsoft Word, then use the built-in spelling and grammar checker. In fact do this even if you have supreme confidence in your ability to write. It's extraordinary what errors can go unnoticed because you are re-reading the text that you wrote yourself. The checker will find these for you.

In addition to this, a number of article sites, focusing on quality articles, include basic spell checking as a possibility in the submission procedure. Note that quality for them means the same thing as indicated above: articles that are of interest to their readers and that bring them clear, relevant information in an easy to digest way.

Your choice of article sites will be important as well. Some of them are very big and well represented in the search engines. On the other hand, it may be more difficult to get your articles authorized for inclusion. You'll want to write a series of articles in any case to get into the swing of it and to test on various sites. Submit your articles and keep track of how quickly they get included, what the click rate is (how may people reading your article) and how well your articles get rated in search engines, especially for keywords that interest you. Then compare and focus on the article sites that are getting you the best results.

Article sites also have guidelines on length of articles. In fact, make that "restrictions" rather than "guidelines". When you read their submission procedure, you will typically see how they want articles to be submitted. For the length, 250 words is a minimum, 500 words is more in favor. But don't make your article too long either. If you find that you have a lot to say, then chop your article up into 500 word chunks, each chunk dealing with one aspect of the topic. That way you'll be able to submit multiple articles as well and benefit from multiple exposures.

Next on the list is the resource box that is also a feature of many article directories. This is where (and it is the only place) you get to sell. Do not sell in the main text of your article. Inform, entertain, question if you like, but avoid the sales pitch. Editors will often refuse articles that come on too strong on the sales side, and even if they make it through, readers will lose interest fast. After all, their goal in reading is not (yet) to buy. Warm up the discussion by degrees. Give them good information that encourages them to get to the bottom of the article and to click on your link to then go to the next phase of "pre-selling" or possibly a sign-up page for a newsletter, a product or a service.

Have some fun with the resource box if you like. Apply some of the classics to grab people's interest, like spiking their curiosity, using appropriate humor or appealing to their instincts of greed or fear. That's what will incite them to click on and go to your site, to make your article marketing a success.

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Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

Analyzing your competition is a good place to start when optimizing your web site for search engine placement. SEO or search engine optimization is about topping your competition. By looking first at web sites that rank high for your key word phrases you will have an understanding of the time and cost involved to have high rankings in the search engines. If you are going after a competitive keyword phrase the amount of time involved will dramatically increase.

When analyzing the competition, search for your keyword phrase or phrases in Google, Yahoo, and MSN. Look at the top sites and especially look at the sites that rank high in all three of the major search engines. You now have a list of competitor web sites; these are your targets to pick off one by one.

Check your competitors backlinks or links to them from other web sites; this is going to be the best indicator of how much effort you are going to have to put into your search engine optimization project. You can check backlinks in Google and MSN by typing link:www.yourdomain.com. In Yahoo you would type link:http://www.yourdomain.com. Yahoo also has a special command that will show you all the links to an entire web site. This can be done by typing linkdomain:www.yourdomain.com. Now you can see all the links to the home page and sub-pages in a web site. The linkdomain command is the most helpful when evaluating links. Be sure to check links in all three major search engines so you do not miss anything. Also check backlinks on competitors sub-pages. You will not need as many deep links but this can make a big difference when trying to get a keyword to rank on a sub page.

When evaluating your competitors links, keep in mind that this can be a link source for your web site. See if the web sites linking to your competitors accept web site link submissions. When submitting to other sites use your keyword phrase for your anchor text when ever possible.

Using the Google toolbar can be helpful too when evaluating links. Google assigns each page a page rank score based on a 1 to 10 scale with 10 being the highest. Do not solely look at a pages page rank score; it is better that the page be on topic rather than an irrelevant topic and a high score.

Next look at the competitors title tags; are they using keywords in the tag? Be sure to check the keywords tag and description tag - I always find good keywords this way. There are some great free SEO tools on the internet that will automate these processes. Just do a search for free SEO tools and you will have a lot of tools with different and unique features for your needs.

Links are very important but if you are smart you will not need as many to beat out the competition. Build your inbound links slow and steady, and from a variety of sources. Make sure to use your keyword phases in your anchor text and vary the text for some of the links. This will appear natural to the search engines and should help you to avoid over optimization or spam penalties. If you are trying to acquire one hundred inbound links to your web site, space your acquisitions out over a three month period or longer.

One hundred backlinks appearing all at once looks very unnatural especially if you do not keep building backlinks at that rate. Make sure you have well written relevant content. When optimizing your web site stay with in all search engine guidelines. The guidelines will give you a good idea of what and what not to do for you web site to rank well in the search engines. You do not want all your hard work to go to waste because of an over aggressive tactic or simple mistake that is outside of the search engine guidelines.

John Tourloukis is the founder of Fast PC Networks an internet consulting and SEO company

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

If you have the knack for writing, you don't need to look very far for a great traffic-generation method that you can use to build quality traffic for your website. You can simply write and submit articles to publishing sites to improve your page ranking, obtain numerous inbound links, and increase the number of your page views.

1. Plan ahead. Devise a workable plan where you can schedule all the smaller tasks that are associated with article marketing. Set your writing time and schedule your submission. Allot at least one day every week for your performance check and for improving articles that are not receiving impressive click throughs.

2. Match your goals with the amount of time and effort that you are willing to invest on this technique. If you aim to get additional 100,000 page views every day, you must be willing to multiply the number of articles that you submit on a regular basis or devise a better plan on how you can reach your goals. Some marketers hire ghostwriters or articles submitter so they can post more articles to get improved traffic.

3. Be patient. Some article marketers quit when they don't see noticeable improvement in their page views after a couple of submissions. Article marketing doesn't offer immediate results and based on researches, you need at least 100 quality articles before you will feel the improvement. So, be patient, keep writing and submitting articles and you'll surely reap great rewards in the long run.

4. Submit only to the best publishing sites. Some article submission sites are not even indexed by Google. Don't waste your time on these sites as they do not have steady readership that can potentially pick up and distribute your articles.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

These are some wonderful tricks that you should use in your squidoo marketing. They should be used regularly and to your advantage! Use them and your squidoo marketing will increase greatly!

Squidoo Marketing Tricks Exposed

• Your tags should be relevant and should contain the most amount of search volume. You don't need to worry about advertiser competition because your lens will easily dominate them. Just use the keywords that have the most search results, but don't try to dominate keywords such as money. These are near impossible to dominate even with a lens.
• Write articles about your niche. This is called article marketing, and it's a great way to get people to your lens for free. Just write tons of articles about your niche and put your lens' link into the resource box. The more articles you write, the more your lens is going to get publicity and get more inbound links, which will increase it's page ranking!
• Digg your lens! This is a viable way to get tons of publicity to your lens and get tons of traffic. Search engines give high page rankings to websites with high amounts of diggs. So digg your squidoo regularly, it's even okay to digg your own lens!
• Social bookmarking your account will lead to great inbound links and wonderful amounts of traffic. Just by simply submitting your lens into any free social bookmarking website, you'll get an inbound link from a website with a pr 4-5+. This can work out great for your squidoo! Plus people use social bookmarking websites a lot. So now you have even more publicity to your lens.
• Logging onto forums and blogs will get you a nice sum of traffic. People love forums, and you'll be getting tons of valuable and targeted traffic from this tactic. Use it to your advantage, but don't spam about your lens! This is a horrible tactic, and no one will come and look at your lens. Instead try to become a valuable member to your forum, and then start talking about your lens.

These tricks work very well and should be implemented into your squidoo marketing strategy quickly!

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Guerrilla Marketing Design is more an attitude than a system of dos and donts. Its an attitude that emphasizes the efficient and memorable delivery of information.

-First Commandment: Purposeful

Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience.

Guerrilla Marketing design begins with a plan, based on careful analysis of message, audience and competition.

-Second Commandment: Recognition

Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.

Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values.

Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.

-Third Commandment: Readable

Guerrilla Marketing Design is reader-friendly design.

Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message.

Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds.

Color is never allowed to interfere with easy reading.

-Fourth Commandment: Emphasis

Guerrillas know when to whisper, when to shout.

They use design to help readers separate the important ideas from the supportive facts. They use the tools of emphasis to make their messages information hierarchy instantly recognizable.

-Fifth Commandment: Simplicity

Guerrillas design to Simplify.

Guerrilla Marketing Designers recognize that readers quickly can lose interest when reading extended text, like articles, memos, newsletters or proposals. Accordingly, Guerrillas maintain reader interest by breaking information into manageable, bite-sized chunks using techniques like segues, subheads, lists and sidebars.

Simplicity also involves restraint. Guerrilla Marketers recognize that less is more when it comes to emphasis. They exercise extreme discretion before making typeface, type size, type style or color choices.

Guerrillas recognize that one outstanding photograph communicates more than three average photographs.

-Sixth Commandment: Instant Communication

Guerrilla Marketing Design is visual.

Guerrillas strive to replace words and sentences with story-telling visuals. These include charts, graphs, lists, organization charts, tables and timelines that communicate at a glance.

Guerrillas use visuals to quickly communicate comparisons, relationships and sequence.

Guerrilla Marketers understand that words alone are not enough to ensure marketing success. The presentation of the words has to be as finely-executed as the words themselves.

Guerrillas understand that design is not a mystery, nor is it a cure-all.

Rather, design is a fundamental business competency that can be mastered when the right resources are chosen and properly utilized.

About The Author

Roger C. Parker is the $32 million dollar author with over 1.6 million copies in print. Download the remaining four of the 10 Commandments of Guerrilla Marketing Design here: http://www.GMarketing-Design.com

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages. In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.

Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a form of SEO, then there are arguments for and against that belief.

Before we investigate these arguments, lets understand some fundamentals of search engine listings. First, most search engines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.

Secondly, a search engine customer is the person who is using that engine to seek information. It is not an advertiser or the owner of a website. It is the user seeking information. The form of words that is used by that customer is called a search term. This becomes a keyword when applied to a webmaster trying to anticipate the form of words that a user will employ to search for their information.

A search engine works by analyzing the semantic content of a web page and determining the relative importance of the vocabulary used, taking into account the title tags, the heading tags and the first text it detects. It will also check out text related contextually to what it considers to be the main keywords and then rank that page according to how relevant it calculates it to be for the main theme of the page.

It will then examine the number of other web pages that are linked to it, and regard that as a measure of how important, or relevant to the keyword, that the page is. The value of the links is regarded as peer approval of the content. All of these factors determine how high that page is listed for search terms that are similar contextually to the content of the page.

Without doubt, there are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal two things.

The first is that many such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible. The second is that they contains large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.

It is possible to find such web pages for many keywords. An example is on the first page on Google for the keyword Data VOIP Solutions. There is a website there that is comprised only of links. The site itself has little content, but every link leads to either another website that provides useful content, or another internal page full of more links and no content. That is how links can be used to lift a web page high in the SE listings.

Such sites frequently contain only the bare minimum of conventional search engine optimization, but the competition is so low that they gain high listings. You will also find them to contain large numbers of internal pages, every one of which contain the same internal and external links.

It is true, therefore, that it is possible to get a high listing without much content, but with a large number of links. However, is that a legitimate argument for those promoting links against content? Could you reasonably apply that strategy to your website? Could a genuine website really contain thousands of links to other internal pages and external pages on other websites, and still maintain its intended purpose?

In the second part of this article, titled Search Engine Rank: Google Page Rank Misconceptions wI will explode some myths about Page Rank, and explain how many people are wasting their time with reciprocal links, and perhaps even losing through them. It may be that a linking strategy is not so much an option, as a choice between the type of website that you want: to provide genuine information or to make money regardless of content.

Improved search engine rank might be synonymous with Google Page Rank, but perhaps only if you want to sacrifice the integrity of your website.

Peter normally has his new websites listed on Google, Yahoo and MSN within two days, and consistently gets high search engine listings. His website Improved Search Engine Rank offers to show you how exactly how he does it, including how Page Rank and SEO can be used together to achieve the highest listings for your keyword.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

But first, direct advertising. If you have a niche you are marketing, an advert in your local classified ads often yields results. You can include your URL as well as a contact telephone number with the advert. Local stores frequently allow free ads, or will post your advert for a small charge. If your niche is connected with health issues, your local leisure center or health center might allow you to display an advert. Check out all these possibilities, especially if you target a group of people that could interested in your niche. Use your imagination: there are countless possibilities for free or cheap advertising to targeted groups.

Article submission is an excellent way of getting highly targeted traffic to your web site, or to specific pages within your web site. It also provides you with valuable one-way links back to your web site. If these links are to individual pages in your site they are of special value since they are much more important to search engines than just your home page.

The articles you write must be specific to the theme of individual pages in your web site, to which you can direct visitors by means of a URL link in the authors resource box. Links from the body of the article itself are not always permitted by article directories. Your articles can be submitted to individual directories manually or by means of software, and the more articles you write, and the more directories you submit them to, the better. The more links you will get and the more direct traffic through people clicking on your URL.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building