There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Driving targeted prospects to your website, capturing their contact information and closing a sale can be difficult without four basic elements of marketing: 1) building the relationship, 2) keeping clients informed, 3) aligning your brand and 4) selling (closing the deal). When these segments are implemented properly, you have developed a B.I.A.S. towards your company, resulting in an advantage and influence over prospects that sets you apart from competitors.

What is B.I.A.S. Marketing?

B.I.A.S. Marketing drives prospects to your website, increasing your ability to capture important contact information for future sales. When implemented correctly, you leverag your chances to identify, attract and capture targeted prospects and then turn them into loyal clients.

Elements of an effective B.I.A.S. Marketing campaign include:

Building and maintain relationships. Develop an unfair advantage over competitors. Provide products and services that create two-way communication between potential prospects and your business. To accomplish this, first know who your target customers are. You can identify these individuals by breaking your ideal target audience into the smallest category possible of individuals who specifically want and need your services.

Once you have matched your product or service with the right prospects, focus on the problem that troubles them on a daily basis. Present your workable solution that solves the problem, and viola, you become their go-to person and problem solver. You have created the beginnings of a potentially profitable long-term relationship. Continue solving problems and you will have clients for life.

Inform. Provide general information or resources for your customers. Become passionate about your clients customers and products. Gain their attention by supplying information that demonstrates your interest and commitment to their success.

For example, keep abreast of new technologies that may impact their industry, send informative articles, monitor trends, and introduce them to your network of non-competing clients, which may open doors for joint venture opportunities or affiliations. Take it for granted that clients memories are short. They may not even remember you even when they need your services. Strengthen the relationships by communicating frequently and the doors for profitable business opportunities with remain open.

Align. Stay in tune with your branding or overall business objectives. Never forget your ultimate goals: creating long-term profitable relationships and loyalty between you and your customers.

Ensure that every time you touch your client, i.e. communicate in some manner, the connection advances your objective and can be easily associated with your companys mission and purpose. In other words, stay true to your own business objective and personality and at the same time, become a valuable asset in the clients mind.

Sell. Supply methods to close the deal. Your ultimate goal is to make the sale. To accomplish this, create a clearly defined Value Positioning Statement (VPS), or as it is sometimes called Unique Selling Proposition (USP), and include the following as part of your B.I.A.S. Marketing strategy:

Market your solutions and benefits, not features, and integrate that core marketing message into everything you do. Assume your customers are unaware of everything you do

Communicate your capabilities regularly with a well-defined stay-in-touch program

Maintain an up-to-date customer database, regularly telling prospects what actions you want them to take

Make it as easy as possible for prospects to conduct business by eliminating risk

Make your website assessable and pull them in for the sale. Provide several ways for them to contact you and/or purchase your product.

By implementing this B.I.A.S. Marketing strategy your target prospects will come, purchase and return. You will achieve your ultimate business objective of gaining loyal customers and creating profitable relationships.

Sharon Williams is president and CEO of The 24 Hour Secretary, an administrative, secretarial, marketing and internet-based business support firm open 24 hours a day. Her company helps busy and often overwhelmed executives and entrepreneurs achieve their goals by giving the gift of time. Subscribe to Smart Business = Success, which is stocked with tips for busy professionals and located at The 24 Hour Secretary.

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Search engine optimization
Search engine optimization is the process of improving the volume and quality of traffic of a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Design
All content including links, headers, alternative image text, alternative frame text and content text on a well designed website is viewable to the user and, more importantly, in terms of Search engine optimization, the web crawler.

User Friendliness
Everything the viewer wants to know on your site should be no more than three clicks away (important information like contact info should always be one click away). In terms of Search engine optimization , a web crawler can only see the pages on your site that are directly linked, so a well optimized site will have text links as well as any graphical links such as flash or java script.

Content
As well as the body content of your site, a web crawler will also look at the page title, page description, keywords, and file name. It will make its judgments on how to list your site based on these factors. A well-optimized site will have a page title that briefly describes the content, a description tag that will describe the content in more detail, keyword tags that will pull select keywords and key terms from the content, a file name that reflects the page title and content that is clear and relevant to the user and the web crawler.

More about Content
The biggest mistake most people/companies make when optimizing a site is overdoing it, i.e., repeating keywords, duplicating image tags, flooding the backend with descriptive code and trying to fit as many keywords/terms into the meta tabs as possible. Not only is this a messy practice but it can also get your site penalized and may be dropped from searches altogether. When building/optimizing a site, the first person you should be thinking of is the user and not the web crawler. Not only will this be better for your Search engine optimization efforts, it will also be a better experience for your potential customer.

Ashish Kr. Srivastava SEO Manager

For more details on How to improve your site's PageRank in Google visit e-fuzion

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

On the Web, links are currency. The more links you have to your site, the more traffic you will get. Article marketing gives you a time-tested way to develop good links, and to increase the traffic to your site.

Article marketing has other benefits too: it reveals your expertise in your area, and over time, brands you as an authority. This builds the credibility of your site and your offerings.

So you can use article marketing in two ways: to develop links to your site, and to increase your credibility online.

But first, let's establish what "article marketing" is. Article marketing is essentially a form of advertising - a site owner writes short articles related to their business as a form of promotion.

Links are vital online, and article marketing helps you to get links

Let's say you and your competitor have two similar sites, with roughly the same number of pages, and good content throughout each of your sites. However, your competitor always shows up in the first ten results on the Search Engine Results pages (SERPs) for your primary keywords.

What's happening here?

Invariably, your competitor's site has more backlinks - more links which point to his site. The search engines, especially Google, take the number of backlinks into account when deciding which site has more authority, and the most authoritative sites are always returned first in the search engines' query results.

Is your site credible?

When someone finds your site, at the back of his mind is a single question: "How credible is this site?"

Credibility and trust are vital issues online, especially if you're selling from your site. Your site's visitors must know that they can trust you.

Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.

So if you're considering article marketing as a form of promotion, don't hesitate. It gives you a lot of bang for a small amount of time invested.

When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.

Want to build a well-paid writing career? You can, with Angela Booth's new Writing Hacker Web site at http://writinghacker.com/ - watch Angela's "Make money Writing: Write and sell Web articles - they're in hot demand" video.

For more writing tips, subscribe to Angela's Fab Freelance Writing Ezine at http://fabfreelancewriting.com/ezine/fab-freelance-writing-ezine.html and receive "Write And Sell Your Writing: The Power-Write Report". It's 21 pages packed with information to help you to develop a six-figure writing career, and it's completely free. Angela's Fab Freelance Writing Blog at http://fabfreelancewriting.com/blog/ brings you fresh writing tips several times a week.

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Writing articles for the Internet, whether as an effective method of bringing attention to your product or service, is quite different from writing articles for print publications like magazines or books.

In Internet writing, there are certain rules to follow, to ensure that the articles are well-written, and generate interest among web readers.

Internet Article Writing Purposes

Internet articles, whether for informative or marketing purposes, is distributed freely via the Worldwide Web. The main purpose is to generate targeted traffic to your website and construct, as well as maintain as list of potential customers.

The articles written are made to provide information to the reader and encourage them to learn further about your business or services. Internet marketing articles could be utilized to promote any type of product, service or specific information. They can be used to promote your website, affiliate marketing program or blog.

The process of writing Internet articles is relatively a simple one, and would generally cost you nothing. This involves writing the article and submitting these to article directories, article announcement lists, and e-magazines.

Internet Article Writing Methods And Techniques

Internet articles are written basically to entice the reader to learn more about the products or services you offer. The article itself is not where you sell the product, instead the article should provide web readers with adequate information, which would make them want o take action and click on your website to learn more. In addition, the articles should be really compelling, or persuasive, so that others would also want to post it on their blogs, websites or newsletters.

Standard Article Lengths

Internet articles generally should be between 400 to 1,200 words in length. It is important to keep the articles fairly within this length, because if it gets too long, the ones reading it may get really bored or begin to click away.

However, if the articles are too short on the other hand, it probably would not provide enough pertinent information. The main objective is to strike a balance between the two aspects. The title of an Internet article is also one of the most important aspects you should keep in mind.

An effective strategy would be to insert the keyword of your article into the title. In order to not compromise the quality of the title, web analysts suggest keeping an article's title between 4 to 7 or 8 words.

How To Prevent Keyword Abuse

In writing your article, you may want to include the primary keyword or phrase, like around 1 to 3 times in each paragraph. Placing keywords needs to make sense, and you would not want overuse the keyword or phrase in a paragraph or sentence, just have it there. For example, you are writing an article on pet food. You may write the paragraph like this one:

"I regularly buy pet food for my cats. I really like the wide array of pet food choices they sell at Petco. They offer different pet food types for cats, dogs, hamsters, rabbits, parrots, and even iguanas".

In viewing the example above, the keyword "pet food" was placed three times, and also blended well into the paragraph. The good thing is that the keyword wasn't overused. In the succeeding example, you will notice that the main keyword is used excessively, and does not properly flow well, making the paragraph difficult to read:

"I regularly buy pet food for my cats. As much as I do, you'd also love the wide array of pet food they sell at Petco. They offer pet food for every type of animal. They have pet food for cats. They have pet food for dogs and rabbits. They also even have pet food for hamsters, parrots and even iguanas."

7 SEO - http://7seo.com - SEO Company

Vanessa A. Doctor from Jump2Top - SEO Company

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Compare to other paid advertising tools like PPC advertising and banner ads, article marketing can offer you with long term benefits. When you submit your articles to publishing sites, they will be posted there permanently. That means, they can be accessed over and over again and can still bring you quality traffic for many years to come.

1. Kick-start your articles with striking titles. The first step that you need to take in order for your articles to get noticed is to give them titles that can easily grab online users' attention. They must be interesting and intriguing enough to compel people online to invest their time in reading you content.

2. Bank on your first paragraph. Learn how to hold the interest of your readers to make sure that they will not close your articles until they click on your resource box by making your first 100 words interesting and equally attention-grabbing. Spill the most important information on this part and present a "hook" that will lead your readers to read your articles in their entirety.

3. Offer valuable and useful information. To keep your readers satisfied and to increase the chances of your resource box being clicked, make sure that your articles can offer your readers with information that they can use to either resolve their pressing issues or increase their skill level so they will be empowered to do amazing things on their own.

4. Keep your articles short. When writing articles for the web, it is crucial to understand that you are a serving an audience with limited attention span and people who do not have the luxury of time to spend hours reading articles online. Thus, you must strive to keep your articles short so you can offer them the information they need without wasting their precious time. You can cut on the number of your words by not beating around the bush and by eliminating fillers and fancy words from your content.

5. Use a compelling resource box. To end your articles with high note, use an amazing resource box that can easily convince your readers to check on your website. It must contain an exciting elevator pitch and a powerful call to action along with other crucial information.

Do you want to learn more about how I use article marketing to drive over 5194 unique visitors to my site each month?

Find out free here: article marketing traffic generation

Do you want to learn how I add over 1987 subscribers to my list each month? Discover my secret here: list building secrets

Do you want to learn how I generate over $15,347 online each month? Download this: Find out free here: How to Make 7 Figures Online

Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.