E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Buying leads, pasting banner ads, pay per click advertising and email campaigns have a few drawbacks - namely they cost money and secondly, they are not so choosy over who joins you in your business.

They are tried and true methods that will produce results, but for those of us who really want to attract like minded individuals to our team, we need to use a different approach.

I remember being told in countless different mlm and network marketing pitches that one of the many advantages of running this sort of business is that you supposedly got to choose who you did business with. Sounds good in theory, but if you are one of the lucky few to actually be successful in it, you quickly found out that after exhausting your very un-targeted warm market of family and friends, you moved onto the next victims - I mean prospects - anyone within three feet of you. So rather than picking who joined you in your road to riches journey, you found yourself taking anybody that is willing to come along and half the time it isn't the person you would have chosen.

So enter the internet and web 2.0 technology. Tools including social networking, blogs, forums and video aggregators. Here you can present yourself to a massive audience, one that is targeted towards your business, who get to see who you are and by being authentic by being yourself and sharing your interests, values and goals, you end up attracting like-minded people that are much more appealing to you and your business. Plus, for those on a budget, these tools require sweat equity rather than cashola.

Ty P Carter is an internet marketing entrepreneur, musician, artist, inventor and lifelong learner. Embracing a wide variety of interests with a focus on excellence and self-discovery, he shares his passion with others in the pursuit of discovering our true nature about ourselves and living with passion and gratitude. I help people get to where they want to go in life with my business http://www.TheInnerCircleMasters.com