E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

You may already have a product that, by virtue of one of its attributes, would make a great niche product. You look into what is important to this market and create your product/service message and content around that marketing strategy. You don't have to abandon your present business to do this. You can simply set up another site that caters to a more specific audience at the same time and watch the two.

It is easier to see buying patterns, key words and draw from the many customer questions you have gotten to see which attributes are important. You can already tell which customers value your product or service the most. And THAT'S the niche you want. You want the niche that PAYS and VALUES your product.

The key to a niche is good positioning and highly targeted marketing.

Don't create a niche and then do really general advertising and create a generic, boiler-plate website.

Examples: If you already sell instruments, perhaps you target schools band teachers and parents of marching band students. If you are a book seller, perhaps you add a special department on fantasy and science fiction books. If you sell flooring, you might consider a specialty in high end, hardwood flooring that is durable for commercial establishments like law offices, advertising agencies and art galleries that need to project a high end image.

You don't always have to search for a niche. You might be sitting on one as we speak. So go for it!

http://webpreppro.com This eTutorial guides you through the process of creating a website that caters to a target market. It's a start-to-finish plan to get your site on the right track so you can create a foundation for internet success and get rich the slow way.

I'm professional freelance copywriter with 20+ years experience turning marketing strategies into memorable advertising and websites. My clients have included everything from national brands and local businesses. The only common thread in my work over the years from small space print to TV ads, new product rollouts to websites, is that they are all positioned to a target market. I am an SEO specialist that takes that definition well beyond plugging keywords in a headline.